Feeling stuck in your growing list of resolutions? Well, help is here and now (for your writing goals, that is!)
Check out this Q&A with author Christina Katz, AKA WriterMama on her newest book: Get Known Before the Book Deal and decide how you’re going to grow your writing this year!
Come back for Part 2 tomorrow!
Interview with Christina Katz on Get Known Before the Book Deal
Christina Katz is the author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform (Writer’s Digest Books). She started her platform “for fun” seven years ago and ended up on “Good Morning America.” Christina teaches e-courses on platform development and writing nonfiction for publication. Her students are published in national magazines and land agents and book deals. Christina has been encouraging reluctant platform builders via her e-zines for five years, has written hundreds of articles for national, regional, and online publications, and is a monthly columnist for the Willamette Writer. A popular speaker at writing conferences, writing programs, libraries, and bookstores, she hosts the Northwest Author Series in Wilsonville, Oregon. She is also the author of Writer Mama, How to Raise a Writing Career Alongside Your Kids (Writer’s Digest Books).
What is a platform, and why is it so important for unpublished writers to have one?
A platform is a promise, which says you will not only create something to sell (a book), but also promote it to the specific readers who will want to purchase it. Your platform communicates your expertise to others and it works all the time so you don’t have to. Your platform includes your Web presence, any public speaking you do, the classes you teach, the media contacts you’ve established, the articles you’ve published, and any other means you currently have for making your name and your future books known to a viable readership. A platform isn’t what you once did. It’s what you currently do. If others already recognize your expertise on a given topic or for a specific audience or both, then that is your platform. A platform-strong writer is a writer with influence.
Why is it so important to publishers that writers have a platform?
One writer can have a great book idea at the perfect time and be the absolute best person to write that book and still not land the deal if he or she doesn’t have the platform that is going to fulfill the promise to sell the book. Agents and editors have known this for years and look for platform-strong writers and get them book deals. If you want to land the book deal, today, then you need to become a platform-strong writer. You need to stand out in the crowd by the time you are ready to pitch your book.
Why did you write Get Known Before the Book Deal? What was the intention behind the book?
Most of the other self-promotion books for writers pick up with the book deal. No other book dials self-promotion all the way back to how to get started. My intention for Get Known was that it would be the book every writer would want to read before attending a writer’s conference. It should increase any writer’s chances of writing a saleable proposal and landing a book deal whether they pitch the book in-person or by query.
As I was writing the book, I saw how this type of information was often being offered as “insider secrets” at outrageous prices. No one should have to pay thousands of dollars for the information they can find in my book for the price of a paperback! Seriously. You can ask your library to order it and read it for free. Get Known outlines the complete platform basics step-by-step.
Is there a single most important thing authors need to do to build a platform?
When you think about the fact that about 500 books are published each day in this country, you realize that writing a book isn’t going to set you apart. So, the first thing you need to know is what makes you and your expertise unique and communicate that. If you don’t know who you are and what you uniquely offer, how is anyone else going to know? I call this cultivating your identity, not branding, because that word is so grossly overused these days. Identity also nods to the importance of keeping things real and staying true to yourself, while also making self-promotion a priority.
You can learn more about Christina and her offerings at http://www.christinakatz.com.